Eclectic Floridian: Drug Companies ... Cut $3.25 Billion in Advertising!

Wednesday, April 13, 2005

Drug Companies ... Cut $3.25 Billion in Advertising!

According to IMS Health, a global pharmaceutical marketing research company, $3.253 billion were spent on advertising directly to the consumer in 2003.

I object! I am a consumer who cannot purchase the advertised product without a doctor’s prescription. U.S. drug costs are skyrocketing and the pharmaceutical industry spends over $3 million to get us to tell our doctor what to prescribe.

Does this make sense?

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